The advent of enterprise content management is one of the best news in recent years for business establishments. It is has brought with it such changes in the organization and management of information that it is hard to imagine what chaos were there before its arrival. Like with all good things, nonetheless, ECM has brought some challenges with it. Luckily they are not insurmountable.
The customer communication management platform industry is always under pressure to provide solutions that embrace every need of every customer. The best way of doing this would be offering solutions that enable customization to fit the needs of every user and organization. Towards this end, the platforms try to combine as many different solutions as possible with the intention of satisfying the demands of a varied customer base.
Fast Results
Customer Communication Management users want information at a single touch of the screen or just a single click. In addition, they want solutions that avails exactly what they are looking for—nothing less, nothing more. Therefore, the need for tools that can easily be embedded into the organization’s system has never been as important as it is now.
Multiplatform Solutions
The time for enterprise content management solutions that run on only one operating system is over. What information users can get on a laptop, they want to get to on a smartphone or an iPad. Moreover, they want to get it as easily and efficiently as on any other device. Thus, uniform functionality through various devices should not be overlooked.
Duplication of Information
Every department within a business organization has some information to give. Sometimes, it is hard to determine who is responsible for imparting certain information and who is not. This may result into different departments relaying the same information. Even worse, they may provide different information on the same subject, thus leading to confusion and probably distrust. Therefore, it may be necessary to provide solutions that prevent unauthorized access to information not only from outside the organization but also between the departments, as well as spell out the responsibility of each department in regard to relaying of information.
Bottom Line
The power to decide what kind of enterprise content management tools will be available in the market now and in the future is fast changing hands. Users have taken control of the industry and they have urgent demands. Now, all developers are doing is working as hard as they can to satisfy the current demands while waiting for the next. It’s a strong enough challenge, but one that may turn the industry into a better direction characterized by great innovations. Remember, it was all about the customer in the first place.
